Jaguar Reboot Draws New Customers

Jaguar's Type 01 attracts 50,000+ interested prospects, with 80% never owning a Jaguar.

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Oct 13, 2026

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Jaguar Reboot Draws New Customers

Jaguar's Type 01 attracts 50,000+ interested prospects, with 80% never owning a Jaguar.

In brief

Jaguar's Type 01 attracts 50,000+ interested prospects, with 80% never owning a Jaguar. Jaguar's Type 01 has generated over 50,000 interested prospects, 80% of whom have never owned a Jaguar. Originally reported by The Drive.

Jaguar Type 01

Jaguar Type 01

Jaguar's Type 01 reboot attracts 50,000+ interested prospects.

“We’ve had over 50,000 people say to us I’m really interested in what you’re doing.”

4 out of 5 prospects

80% of interested prospects have never owned a Jaguar.

“four out of five prospective customers have never owned a Jaguar.”

Volkswagen ID Buzz

Volkswagen's next-gen ID Buzz bus uses new SSP platform for faster charging and more range.

“The next-gen bus should benefit from its new platform in every way including faster charging times, different battery chemistry, more range, and better packaging.”

China EV Market

China EV Market

China leads EV growth with legacy automakers losing mass market to price and first-mover advantage.

“China has legacy automakers beat on price and first-mover advantage on EVs.”

The bottom line

Jaguar's Type 01 has generated over 50,000 interested prospects, 80% of whom have never owned a Jaguar.

Read the original on The Drive

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