From The Drive · Joel Feder · · 50s
Porsche Rescue Plan
Porsche's 2027-2028 electric sports car, mid-engine model, and SUVs aim to save the brand.
In brief
Porsche's 2027-2028 electric sports car, mid-engine model, and SUVs aim to save the brand. Porsche plans to launch an electric sports car in 2027, a mid-engine model in 2028, and SUVs to stabilize its finances. Originally reported by The Drive.
Porsche's New CEO
Michael Leiters outlined a plan to rescue Porsche with electric and gas models by 2027.
“Porsche’s new CEO, Michael Leiters, outlined the plan to rescue the struggling brand including the electric 718 Boxster and Cayman replacement out the gate in 2027.”
2027 Electric Sports Car
The electric 718 Boxster and Cayman replacement will launch in 2027.
“The electric sports car will be followed in 2028 with a Macan-sized crossover with gas and hybrid powertrain options to sit alongside the electric Macan.”
2028 Mid-Engine Model
A gas-powered mid-engine sports car will debut in 2028 as Porsche's new halo model.
“We’ll also see a gas-powered mid-engine sports car as the automaker’s new halo along with a large three-row SUV, likely based upon the new Audi Q9, sitting above the Cayenne.”
2028 SUV Launch
A large three-row SUV, likely based on the new Audi Q9, will launch in 2028.
“We’ll also see a gas-powered mid-engine sports car as the automaker’s new halo along with a large three-row SUV, likely based upon the new Audi Q9, sitting above the Cayenne.”
911 Variants
Porsche will focus on high-end 911 variants to boost margins while potentially trimming lower-end models.
“Last but not least will be the 911 nameplate, which Leiters said Porsche will lean into with high-end variants to pad the bottom line with margin, though we might also see lower-end variants trimmed in the process.”
U.S. Factory Status
Porsche has ruled out a U.S. factory despite tariff challenges.
“A U.S. factory is off the table despite the tariff situation.”
The short version
Porsche plans to launch an electric sports car in 2027, a mid-engine model in 2028, and SUVs to stabilize its finances.
