From The Drive · Caleb Jacobs · · 40s
Scout Poaches Bronco and Wrangler Owners
Scout's data shows Bronco and Wrangler owners are booking reservations for its SUV and pickup.
In brief
Scout's data shows Bronco and Wrangler owners are booking reservations for its SUV and pickup. Scout's 212,000 reservations include 87% gas-assisted Harvester models and 75% Traveler SUV buyers. Originally reported by The Drive.
Scout Reservation Data
Scout shows Bronco and Wrangler owners are booking reservations for its SUV and pickup.
Top Reservation Vehicles
Bronco is number one, followed by Wrangler and F-150 in the top three.
Reservation Breakdown
212,000 reservations total, 87% gas-assisted Harvester models, 75% Traveler SUV.
Customer Demographics
Scout targets Bronco, Wrangler, and F-150 owners with electrified off-road vehicles.
What matters most
Scout's 212,000 reservations include 87% gas-assisted Harvester models and 75% Traveler SUV buyers.
