From The Drive · Byron Hurd · · 1m
Stellantis Shifts US Focus to Ram
Stellantis bets on Ram to lead US sales as Jeep struggles.
In brief
Stellantis bets on Ram to lead US sales as Jeep struggles. Stellantis is shifting its US sales focus to Ram after Jeep's sales decline, with Ram now up 20% year-to-date compared to Jeep's 8% drop. Originally reported by The Drive.
Stellantis' US Sales Shift
Stellantis is betting its US comeback on Ram as Jeep flounders in Q3 sales.
“Stellantis Is Betting Its US Comeback on Ram as Jeep Flounders”
Jeep Sales Decline
Jeep's sales dropped 8% year-to-date compared to last year after a 1% decline in first half.
“Jeep is now down 8% compared to last year”
Ram Accelerates
Ram sales rose 20% year-to-date with 45,000 units separating it from Jeep.
“Ram is now up 20% compared to 2025”
Ram's New Products
Ram will launch refreshed vehicles including Durango, Ramcharger, Dakota, Rampage, and 1500 HD lineups.
“As part of Stellantis’ turnaround plan that includes 60 new vehicles and 50 refreshes by 2030”
Dodge's Q3 Performance
Dodge sales increased 2% in Q3 with strong SUV and Charger performance.
“Dodge was up 2% in Q3, largely thanks to the SUV”
Fiat and Alfa Struggle
Fiat and Alfa dealers are struggling as their US sales decline sharply.
“Fiat and Alfa dealers might as well be on fire”
What it means
Stellantis is shifting its US sales focus to Ram after Jeep's sales decline, with Ram now up 20% year-to-date compared to Jeep's 8% drop.
