From The Economic Times · Aanya Thakur · · 50s
Aditya Birla Lifestyle bets on festive demand
Aditya Birla Lifestyle raises prices 6% to boost festive sales amid slowing demand.
In brief
Aditya Birla Lifestyle raises prices 6% to boost festive sales amid slowing demand. Aditya Birla Lifestyle Brands raised prices 6% to offset higher costs while betting on festive season demand growth. Originally reported by The Economic Times.
Price increase strategy
Aditya Birla Lifestyle Brands raised prices 6% to offset higher costs while testing consumer willingness to spend during festive season.
Sales growth slowdown
Like-for-like sales growth remained flat in September, down from 5.3% in Q2 FY27, as festive calendar shifts impact demand.
Consumer response focus
Managing director Ashish Dikshit emphasized balancing pricing and discounting to sustain growth amid price increase effects.
Category performance shift
Casual wear and athleisure drove growth, while wedding-related purchases remained subdued in September quarter.
The takeaway
Aditya Birla Lifestyle Brands raised prices 6% to offset higher costs while betting on festive season demand growth.
