From The Economic Times · ET Bureau · · 1m 30s
AdNexa.ai brings clarity to murky media spending
A new platform connects media insights to real-time execution, giving CFOs and marketers visibility into where every dollar goes.
In brief
A new platform connects media insights to real-time execution, giving CFOs and marketers visibility into where every dollar goes. OneView integrates 15 platforms and runs thousands of automated checks to reduce manual work by 90% and cut media inefficiencies by 15% or more. Originally reported by The Economic Times.
One system for strategy and spending
AdNexa.ai combines media intelligence, execution, and accountability into a single platform called OneView. It connects insights to real-time optimization across social, search, and programmatic channels.
Thousands of checks, 90% less manual work
OneView integrates 15 platforms and runs 84 diagnostic checks plus over 1,800 automated checks across channels. The system's automation and account memory have cut manual effort by about 90%.
CFOs get proof of media ROI
OneView gives chief financial officers a measured link between media investments and returns. An Advanced Audit identifies inefficiencies and demonstrates efficiency gains of 15% or more through real-time insights.
Proven track record with global brands
AdNexa has delivered campaigns for HBO Max, U.S. Bank, and Samsung/MTN. The company claims 99.9% execution accuracy, over 30 platform certifications, and 24/7 operations across seven markets.
Expanding across Europe with new leadership
AdNexa is growing its European presence under Morgan Mullarney, who previously managed media delivery for HSBC, Vodafone, Unilever, and Pernod Ricard. The expansion addresses gaps in actionable marketing intelligence.
Media spending should not be a black box
Founder Pradeep Nagam says every unit of media spend must be governed, measured, and accountable. If efficiency gains don't materialize, the invoice shouldn't either.
“If the gain is not there, neither is the invoice.”
What to remember
OneView integrates 15 platforms and runs thousands of automated checks to reduce manual work by 90% and cut media inefficiencies by 15% or more.




