From The Economic Times · Kiran Rathee · · 50s
Airtel ARPU to cross Rs 300 soon
Airtel CEO Shashwat Sharma says ARPU will hit ₹300 as postpaid customers surge to 20%.
In brief
Airtel CEO Shashwat Sharma says ARPU will hit ₹300 as postpaid customers surge to 20%. Bharti Airtel expects average revenue per user to reach ₹300 by upgrading postpaid customers from 8% to 20% of its base. Originally reported by The Economic Times.
Airtel ARPU target
Bharti Airtel expects average revenue per user to cross ₹300 soon.
“I believe it's around the corner... We can go much beyond ₹300 as well”
Postpaid growth
Postpaid customers now make up 8% of Airtel's base, rising to 20% over the long term.
Postpaid additions
Airtel added 1.05 million postpaid users this quarter, up 30% from 800,000.
Upgrading strategy
Airtel plans to upgrade 346.5 million pre-paid customers using Fastlane and better pricing.
ARPU growth drivers
Postpaid upgrades and data pricing changes could boost ARPU by 5-7% annually.
Next steps
Airtel will focus on data centre expansion and postpaid customer upgrades to hit ₹300 ARPU.
In short
Bharti Airtel expects average revenue per user to reach ₹300 by upgrading postpaid customers from 8% to 20% of its base.
