From The Economic Times · Writankar Mukherjee · · 1m
Festive Sales Boost Premium Goods
India's online sales surge 40% in first three days of festive season with premium products driving growth.
In brief
India's online sales surge 40% in first three days of festive season with premium products driving growth. India's online sales grew 40% year-on-year in the first three days of the festive season as premium goods demand rose. Originally reported by The Economic Times.
Festive Shopping Costs Rise
India's online sales grew 40% year-on-year in the first three days of the festive season.
“The onset of Navratri acted as a catalyst in the already robust start to the sales”
Navratri Spurred Sales Surge
Sales climbed over 30% year-on-year in the first three days, driven by consumers upgrading to higher-value products.
“Sales climbed over 30% year-on-year in the first three days, driven by consumers upgrading to higher-value products”
FMCG Sales Jump 45-50%
Packaged food sales rose 45-50% led by mid-sized and large packs.
“Differentiated and healthier products are in demand, as are the transactions on quick-commerce platforms”
Quick Commerce Gains
Average bill values on quick commerce rose 15-20% in urban areas with first-time buyers in smaller towns.
“Differentiated and healthier products are in demand, as are the transactions on quick-commerce platforms”
Electronics Sales Up 20%
Television maker Super Plastronics reported 10% year-on-year growth in the first two days, accelerating to 20% from Sunday midnight.
“The base of last year is high as there was a GST drop in televisions last year”
Premium Smartphones Grow
Premium smartphones priced above ₹45,000 bucked a 12% decline in overall mobile phone volumes.
“Premium phones are the only segment to grow, which will lead to value growth in overall smartphones”
The main idea
India's online sales grew 40% year-on-year in the first three days of the festive season as premium goods demand rose.
