From The Economic Times · Sagar Malviya · · 1m
Gen Z Beauty Growth on Myntra
Gen Z shoppers drive Myntra's beauty sales with skincare and smaller cities.
In brief
Gen Z shoppers drive Myntra's beauty sales with skincare and smaller cities. Gen Z accounts for 60% of Myntra's beauty shoppers, spending 1.2x more than average on skincare and international brands. Originally reported by The Economic Times.
Gen Z Beauty Demand
Gen Z accounts for 60% of Myntra's beauty shoppers, spending 1.2 times more on beauty than average customers.
City Expansion
Half of Gen Z beauty shoppers come from Tier 2 and Tier 3 cities, driving demand for international brands.
Skincare Focus
80% of Gen Z beauty consumers use three products, with 30% buying one or two per order.
K-Beauty Surge
K-beauty demand on Myntra rose 200%, with search queries increasing over 300%.
Men's Beauty Growth
Men's skincare orders rose 78%, body-grooming products grew 20%, and perfume orders increased 50%.
Quick Commerce
Myntra's M-Now service offers 596 beauty brands, including 107 international brands.
What it means
Gen Z accounts for 60% of Myntra's beauty shoppers, spending 1.2x more than average on skincare and international brands.
