From The Economic Times · Sutanuka Ghosal · · 50s
Gold Prices Drop as Shoppers Prioritize Affordability
Gold prices fell 4% in a month to Rs 1.47 lakh per 10 grams, but shoppers focus on value over cost ahead of festive season.
In brief
Gold prices fell 4% in a month to Rs 1.47 lakh per 10 grams, but shoppers focus on value over cost ahead of festive season. Indian gold buyers are increasing purchases after a price drop but prioritize affordability over quantity for weddings and festivals. Originally reported by The Economic Times.
Gold Prices Drop
Gold prices fell 4% in a month to rs 1.47 lakh per 10 grams from rs 1.53 lakh.
“The recent correction has encouraged some buying interest in india, although consumers remain price conscious”
Shoppers Prioritize Affordability
Consumers focus on value and design while balancing budget constraints for weddings and festivals.
“While prices are elevated, their relative stability in recent months has given consumers greater confidence to plan their purchases”
Lightweight Designs Gain Popularity
Studded jewellery and lightweight pieces are preferred by younger buyers for affordability.
“Studded jewellery is also gaining popularity among younger buyers, prompting manufacturers to expand their offerings in this category”
Old Gold Exchanges Rise
Households use existing jewellery value to acquire new designs within budget.
“Old-gold exchanges are emerging as an important means of managing purchase costs”
Festive Demand Remains Strong
Industry executives expect sustained jewellery demand through extended wedding and festive calendar.
“The extended festive and wedding calendar, along with sustained appetite for diamonds and everyday jewellery, is keeping market sentiment positive”
In short
Indian gold buyers are increasing purchases after a price drop but prioritize affordability over quantity for weddings and festivals.
