From The Economic Times · Ratna Bhushan · · 1m 10s
Health Food Sales Surge with Transparency Claims
Packaged health foods with clean ingredients see 60% sales jump in two months as consumers demand transparency.
In brief
Packaged health foods with clean ingredients see 60% sales jump in two months as consumers demand transparency. Sales of packaged health foods with clean ingredients surged 60% year-on-year in two months due to consumer demand for ingredient transparency. Originally reported by The Economic Times.
Sales surge with transparency claims
Sales of packaged products making transparent healthy ingredient claims surged 50-60% year-on-year over two months.
Flipkart executive on consumer trends
Flipkart's Nishant Dalal said consumers are upgrading to transparent products even if claims are limited on packs.
FSSAI proposes front-of-pack labelling
FSSAI proposed a single-phase rollout of front-of-pack labelling before the Supreme Court for sugar, salt, and fat declarations.
Consumer transparency shift
Elixiir Foods' Arvind Mediratta noted consumers are willing to engage more deeply with food when transparency and freshness are visible.
Healthier snacks gain popularity
60% of parents pay more for healthier snacks for children, with 86% of consumers prioritizing protein in snacks.
FSSAI enforcement actions
FSSAI has issued notices to over 150 food and beverage makers for mislabelling and exaggerated claims.
What it means
Sales of packaged health foods with clean ingredients surged 60% year-on-year in two months due to consumer demand for ingredient transparency.