From The Economic Times · ET Bureau · · 40s
India AI and cultural power reshape global media
India's AI and cultural heritage could dominate global media through partnerships and innovation.
In brief
India's AI and cultural heritage could dominate global media through partnerships and innovation. India must use AI and cultural soft power to strengthen its global media industry position. Originally reported by The Economic Times.
Rajan Navani's call
India must leverage AI and cultural soft power to shape global media industry.
“India has to be a super partner to the world”
Industry collaboration
Indian Institute of Creative Technologies has 52% industry, 34% Centre, 14% Maharashtra government stake.
AI and creativity
AI narrows gap between imagination and creation, enabling responsible use in creative industries.
E-simulated cricket
E-simulated cricket creates new engagement for younger audiences across markets.
Future vision
India aims to strengthen global creative economy through international partnerships by 2047.
The essence
India must use AI and cultural soft power to strengthen its global media industry position.
