From The Economic Times · Surabhi Sarda · · 50s
India QSRs target Rs 99 value meals
India's quick-service restaurants now focus on Rs 99 meals to win back customers.
In brief
India's quick-service restaurants now focus on Rs 99 meals to win back customers. India's fast-food chains are introducing Rs 99 meals to attract customers who previously avoided higher-priced options. Originally reported by The Economic Times.
India QSRs rethink value game
India's quick-service restaurants are targeting rs 99 meals to make customers more willing to order.
“For a customer staring at a rs 300-plus fast-food bill, the difference between "maybe" and "let's order" can sometimes be a rs 99 price tag”
Rs 99 price point strategy
The rs 99 price tag aims to win back customers who have been staying away from fast-food chains.
QSRs shift pricing strategy
After a period of subdued demand, india's food and restaurant businesses are changing their pitch.
Key players in the shift
Kfc, pizza hut, devyani, sapphire, and westlife are implementing rs 99 value meals.
Market response
The rs 99 price point is a strategic move to counter declining customer interest in fast-food chains.
The essence
India's fast-food chains are introducing Rs 99 meals to attract customers who previously avoided higher-priced options.
