From The Economic Times · ET Bureau · · 50s
Investors Need Long-Term View for India's Sports Market
Uday Shankar urges investors to adopt long-term horizons to unlock India's sports market potential.
In brief
Uday Shankar urges investors to adopt long-term horizons to unlock India's sports market potential. Uday Shankar, JioStar VC, says investors must hold sports investments for 10-15 years to capture India's growing sports market potential. Originally reported by The Economic Times.
Uday Shankar on India's Sports Market
Uday Shankar, JioStar vice-chairman, says India's sports market will grow significantly over the next 10-15 years.
“India is going to be a very exciting sports market”
IPL Shows Market Potential
The Indian Premier League attracts 650 million viewers while kabaddi reaches 450 million audiences.
Investors Need Patience
Shankar warns investors cannot expect to exit within five years of sports investments.
“You can't look at a five-year horizon and say you will cash out”
Sports Broadcasting Challenges
Media-rights costs have risen sharply but advertising and subscription revenue growth lags behind.
Cricket Calendar Needs Rethink
Shankar calls for simplifying cricket's calendar to better serve fans and boost engagement.
“The shorter format is fun. The sports authorities don't like this word”
The essence
Uday Shankar, JioStar VC, says investors must hold sports investments for 10-15 years to capture India's growing sports market potential.
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