From The Economic Times · ET Online · · 1m 10s
Nerio Alessandri's Fitness Empire Expands to India
Italian fitness innovator Nerio Alessandri, founder of Technogym, targets India's underpenetrated wellness market with premium equipment.
In brief
Italian fitness innovator Nerio Alessandri, founder of Technogym, targets India's underpenetrated wellness market with premium equipment. Technogym, the 'Ferrari of fitness', aims to expand into India's low-fitness-market segment with equipment for hotels, homes, and wellness centers. Originally reported by The…
Garage to Global Fitness
Nerio Alessandri built his first fitness equipment in a garage in Italy in 1983 at age 22.
Technogym's Global Reach
The company now serves professional athletes, luxury hotels, fitness centers, and households worldwide.
Ferrari of Wellness Philosophy
Alessandri calls Technogym the 'Ferrari of wellness', emphasizing feel-good health over look-good fitness.
“We are the ferrari of wellness. We like to inspire and engage with people”
Innovation Timeline
Technogym introduced electronic equipment in the late 1980s, software in 1996, and internet-connected machines in 2006.
Olympic and Paralympic Partnership
Technogym will supply equipment for 3,500 athletes from 90+ countries at the 2026 Milano Cortina Winter Games.
India's Fitness Gap
India's fitness market has less than 1% penetration, creating a huge opportunity for Technogym's premium equipment.
India Expansion Strategy
Technogym operates in Mumbai, Delhi, and Bengaluru with partnerships for hotels, real estate, and wellness centers.
The bottom line
Technogym, the 'Ferrari of fitness', aims to expand into India's low-fitness-market segment with equipment for hotels, homes, and wellness centers.
