From The Economic Times · Writankar Mukherjee · · 40s
Online Mobile Sales Dip During Navratri Festivals
India's smartphone sales fall 16% year-on-year during Navratri ecommerce events amid price hikes.
In brief
India's smartphone sales fall 16% year-on-year during Navratri ecommerce events amid price hikes. India's online smartphone sales dropped 16% year-on-year during Navratri sales due to higher prices and reduced discounts. Originally reported by The Economic Times.
Online Mobile Sales Drop
India's online smartphone sales fell 16% year-on-year during ecommerce Navratri sales, according to Counterpoint Research.
Price Hikes and Discount Cuts
Average online smartphone discounts narrowed to 10-25% from 25-40% last year amid 35-40% price surges.
Retail Sales Decline
Brick-and-mortar retailers report a 20% sales drop since Navratri began, with festive retail sales expected to fall over 15% year-on-year.
In short
India's online smartphone sales dropped 16% year-on-year during Navratri sales due to higher prices and reduced discounts.
