From The Economic Times · Shilpa Ranipeta · · 1m
Ownly Launches in Hyderabad
Rapido's Ownly targets lower-cost food delivery with 10,000 Hyderabad restaurants.
In brief
Rapido's Ownly targets lower-cost food delivery with 10,000 Hyderabad restaurants. Rapido's Ownly launched in Hyderabad with 10,000 restaurants, betting on smaller orders to cut delivery costs and attract new users. Originally reported by The Economic Times.
Ownly Launches in Hyderabad
Rapido's newly launched food delivery business Ownly began operations in Hyderabad, its second market after Bengaluru.
Lower Average Order Value
Ownly sees an average order value of around Rs 250, nearly half that of Swiggy and Zomato's Rs 400-420.
Cost Structure Focus
Rapido co-founder Aravind Sanka says 85-90% of delivery costs for existing aggregators come from logistics.
Leveraging Existing Assets
Ownly uses Rapido's existing technology, teams and logistics network instead of building new capabilities.
New User Growth
15% of Ownly's new Bengaluru orders come from users who had never ordered food online before.
Expansion Plans
Ownly plans to scale to 30,000 Hyderabad restaurants and expand to Delhi NCR, Mumbai, Pune, Kolkata, Ahmedabad, and Surat by next quarter.
The headline
Rapido's Ownly launched in Hyderabad with 10,000 restaurants, betting on smaller orders to cut delivery costs and attract new users.
