From The Economic Times · ET Bureau · · 1m 20s
Sony Boosts Bengali TV with New Comedy-Cooking Show
Sony launches Bengali unscripted comedy-cooking show Raandhuni Na Kaanduni to compete in regional TV market.
In brief
Sony launches Bengali unscripted comedy-cooking show Raandhuni Na Kaanduni to compete in regional TV market. Sony Pictures Networks India debuts Bengali unscripted comedy-cooking show Raandhuni Na Kaanduni on October 3 to strengthen its Bengali entertainment presence amid regional TV competition. Originally reported…
Sony enters Bengali market
Sony Pictures Networks India launches unscripted comedy-cooking format Raandhuni Na Kaanduni on October 3 to strengthen its Bengali entertainment presence amid regional TV competition.
Show features Bengali celebrities
The show includes celebrities like Kanchan Mullick, Sreemoyee Chattoraj, Iman Chakraborty, Rupanjana Mitra, Darshana Banik, Prerna Das, Ushasi Ray, Sushmit Mukherjee, RJ Sayan Ghosh, Anwesha Hazra and Soumitrisha Kundu with chefs Doma Wong and Priyam.
Bengali cultural focus
The format combines food and humor, two themes with strong cultural resonance in Bengal, to create a locally relevant unscripted entertainment property.
Sony's strategy
Sony AATH will air the show at 9.30 pm on Sony AATH and stream it on Sony LIV, targeting Bengali cultural cues over conventional cooking competitions.
Host and cultural message
Bengali actor Ankush Hazra hosts the show, which uses the phrase 'হাসির আঁচে জমবে রান্না' meaning laughter adds flavor to cooking.
“হাসির আঁচে জমবে রান্না”
Show concept
The show places celebrities in unscripted cooking challenges to highlight their humor and chemistry rather than focusing on culinary competition.
What matters most
Sony Pictures Networks India debuts Bengali unscripted comedy-cooking show Raandhuni Na Kaanduni on October 3 to strengthen its Bengali entertainment presence amid regional TV competition.
