From The Economic Times · ET Bureau · · 1m 10s
Sony Marathi Signs 13 Brands for Game Show
Sony Marathi secures 13 brand partners for Madhuri Dixit's 'Kon Honar Crorepati' game show.
In brief
Sony Marathi secures 13 brand partners for Madhuri Dixit's 'Kon Honar Crorepati' game show. Sony Marathi has partnered with 13 brands including ChatGPT and PNG Jewellers for Madhuri Dixit's new game show 'Kon Honar Crorepati' premiering October 12, 2026. Originally reported by The Economic Times.
Sony Marathi Hosts New Game Show
Madhuri Dixit will host Sony Marathi's upcoming game show Kon Honar Crorepati starting October 12, 2026.
13 Brand Partners Announced
Sony Marathi has onboarded 13 brand partners across technology, jewellery, FMCG, clean energy, travel and financial services for Kon Honar Crorepati.
Co-Presenting Sponsors
ChatGPT and PNG Jewellers are co-presenting sponsors for Kon Honar Crorepati, while Fortune+ Soyabean Oil, Avaada, Yas Island Abu Dhabi and SMFG India Credit are co-powered-by partners.
Special Partners
Cotton King, Nirma Salt, Vikram Tea, Joy Personal Care and Sunder Super Coconut Cookies are special partners for Kon Honar Crorepati.
Brand Partnership Goals
Brands aim to move beyond visibility and integrate with content and audience experiences through Kon Honar Crorepati.
Premiere Date
Kon Honar Crorepati premieres on October 12, 2026, airing Monday to Saturday at 9 pm on Sony Marathi and Sony LIV.
The bottom line
Sony Marathi has partnered with 13 brands including ChatGPT and PNG Jewellers for Madhuri Dixit's new game show 'Kon Honar Crorepati' premiering October 12, 2026.
