From The Economic Times · Rajesh Naidu · · 1m 10s
South Film Producers Prioritize Streaming Deals
Southern film producers skip Hindi theatrical releases to secure lucrative streaming deals, avoiding financial risk.
In brief
Southern film producers skip Hindi theatrical releases to secure lucrative streaming deals, avoiding financial risk. Southern film producers skip Hindi theatrical releases to secure streaming deals, reducing financial risk. Originally reported by The Economic Times.
Jailer 2 Skips Hindi Theatrical Release
Tamil film Jailer 2 skipped Hindi theatrical release in northern India after producer refused to extend theatrical window from four weeks to eight weeks.
“Superstar Rajinikanth-starrer Tamil film Jailer 2 has skipped a Hindi theatrical release in leading multiplex chains PVR Inox and Cinepolis in northern India after its producer refused to extend the theatrical window from four weeks to eight weeks.”
Streaming Deals Preferred Over Theatrical Risk
Southern film producers increasingly prioritize streaming rights deals to avoid financial risk from uncertain box office returns.
“With streaming deals increasingly compensating for lost theatrical revenue, a Hindi release for southern films is becoming a calculated commercial decision rather than an automatic part of a pan-India film strategy.”
Hindi Dubbed Collection Grows
Jailer 2 earned Rs 10.9 crore from Hindi dubbed collections, jumping to Rs 4.5 crore on third day from Rs 2.9 crore on second day.
“Of its total India collection of Rs 145 crore, Jailer 2 earned Rs 10.9 crore from Hindi dubbed, which has been released in stand-alone theatres and smaller, regional multiplex chains.”
Shorter Theatrical Window Benefits Producers
A four-week theatrical run provides producers attractive value on selling digital rights before streaming releases.
“Generally, southern films follow a four-week theatrical run before releasing on streamers. A shorter theatrical run provides producers attractive value on selling digital rights.”
Streaming Rights Sell for Rs 160 Crore
Jailer 2 reportedly sold streaming rights for Rs 160 crore to Amazon Prime Video, a significant premium for four-week theatrical window.
“Jailer 2, reportedly, sold its streaming rights for Rs160 crore to Amazon Prime Video, according to trade analysts.”
Theatrical Window Shortens Risk
Producers secure OTT deals to cover investments and reduce dependence on unpredictable theatrical collections.
“For producers, securing the right OTT, satellite and music deals helps cover a meaningful portion of their investments. It reduces dependence on theatrical collections.”
The main idea
Southern film producers skip Hindi theatrical releases to secure streaming deals, reducing financial risk.
