Titan eyes smaller watch brands

Titan Company is open to acquiring or investing in emerging watch brands as part of its growth strategy, following successful acquisitions in its jewellery business like CaratLane.

“when the time is right, and the partner is right, it will certainly be interesting for us to do that”

Strong festive season demand ahead

Titan expects robust demand during the festive season, driven by healthy consumer spending and an early wedding season coinciding with a delayed Diwali celebration.

“we are struggling to ensure we have the capacity to service demand”

Premium segment growing twice as fast

Titan's premium watch portfolio is expanding nearly twice as fast as its sub-25,000 rupee category, while mass-market watches under 1,000 rupees face serious sluggishness.

Vetra marks Indian watchmaking milestone

Titan launched Vetra, a branded movement platform combining Veda (knowledge) and Tra (instrument), positioning India as the third force in global watchmaking alongside Switzerland and Japan.

“we want to be the third force in the world of watches”

Micro brands gaining traction with millennials

Smaller India-focused watch brands building around Indian design and culture are gaining traction among millennials and high-income consumers, which Titan views as positive for the category.

“competition is a big, big boon to the market leader”

Limited editions and higher prices winning

Watches are increasingly becoming personal style statements, with limited-edition and higher-priced pieces finding strong demand while mass-market segments struggle.

Swiss brands expansion via trade deals

Titan is open to bringing more accessible Swiss watch brands to India through its Helios retail network, potentially eased by free trade agreements that lower import costs.