From The Economic Times · ET Bureau · · 1m
Zee sharpens non-fiction strategy with multilingual content
Zee Entertainment Enterprises launches multilingual non-fiction shows to boost family engagement across India.
In brief
Zee Entertainment Enterprises launches multilingual non-fiction shows to boost family engagement across India. Zee Entertainment Enterprises launches multilingual non-fiction shows including 'Sa Re Ga Ma Pa' in 5 languages to enhance family entertainment. Originally reported by The Economic Times.
Zee enhances non-fiction portfolio
Zee Entertainment Enterprises strengthens its non-fiction content strategy with multilingual offerings across India.
New multilingual franchise launches
Zee launches 'Sa Re Ga Ma Pa' in Hindi, Tamil, Telugu, Marathi and Malayalam to become India's music destination.
Language market leadership
Zee leads Bangla and Marathi markets with reality shows 'Dadagiri' and 'Home Minister' respectively.
New cookery and talk shows
Zee introduces cookery shows 'Varewa' in Telugu, 'Samaiyal Express' in Tamil, and talk shows including 'Jeena Isi Ka Naam Hai 2.0' hosted by R. Madhavan.
Zee 5 digital expansion
Zee 5 offers digital platforms with windows for audiences to explore more content across languages.
Content strategy vision
Zee aims to create moments India talks about and franchises it returns to every year through family-oriented entertainment.
In short
Zee Entertainment Enterprises launches multilingual non-fiction shows including 'Sa Re Ga Ma Pa' in 5 languages to enhance family entertainment.
