From The Hindu · · 2m
Hyderabad craft fair hits ₹1.49 crore in sales
Rural women entrepreneurs and artisans showcase products at SARAS Mela, drawing thousands of visitors and generating strong sales.
In brief
Rural women entrepreneurs and artisans showcase products at SARAS Mela, drawing thousands of visitors and generating strong sales. The SARAS Mela in Hyderabad generated one point four nine crore rupees in sales over two days, providing rural women entrepreneurs and artisans a platform to reach urban consumers…
Fair draws crowds to Hyderabad

The SARAS Mela at HMDA Grounds on Necklace Road is drawing large crowds. The exhibition recorded sales of eighty nine point two six lakh on Monday with fifty four thousand five hundred fifty six visitors.
Tuesday brings fifty thousand visitors
On Tuesday, nearly fifty thousand people visited the mela, generating sales of about sixty lakh, according to official sources. The two day total reached one point four nine crore.
Exhibition runs through October
Held from October seven to eighteen by the Society for Elimination of Rural Poverty, Telangana, the exhibition brings together rural women entrepreneurs and artisans mainly from self-help groups across the country.
Two hundred five stalls showcase products
A total of two hundred five stalls have been set up, displaying handloom sarees, handicrafts, traditional food products, millets and household items.Products range from Kashmir carpets and Kerala spices to bamboo artefacts and traditional jewellery.
Manipur group sells bamboo for one lakh
A women's group from Manipur selling bamboo products recorded sales of about one lakh in a single day. The stall offers a range of utility and decorative items made from bamboo.
Karimnagar weaver builds crore enterprise
Vemula Sridevi from Laxidapalli village in Karimnagar district has built an enterprise with an annual turnover of about one crore after joining the self-help group movement.
“I supply handloom materials worth around five lakh to six lakh every month to the Telangana State Handloom Weavers Co-operative Society Limited.”
Traditional crafts find new markets
Manga Pasula showcases Cheriyal masks and wall decorations made using wood and tamarind seeds. Her family is among roughly eight families that continue to practise the traditional art in Cheriyal, where it once flourished.
Hay artist from Bengal sells one point two lakh
Jyotsna Santra from Hooghly district in West Bengal recorded sales of one point two zero lakh on Sunday. She creates framed artwork using hay and accepts orders for customised illustrations and portraits made from hay.
“There is no religion for art.”
Here's the gist
The SARAS Mela in Hyderabad generated one point four nine crore rupees in sales over two days, providing rural women entrepreneurs and artisans a platform to reach urban consumers.

