From The Hollywood Reporter · Etan Vlessing · · 50s
Banijay CEO: Scale Needed to Compete with Tech Giants
Banijay CEO says scaling up is key to competing with Silicon Valley giants in global entertainment.
In brief
Banijay CEO says scaling up is key to competing with Silicon Valley giants in global entertainment. Banijay Entertainment CEO Marco Bassetti states that expanding to $8.5 billion scale is essential to rival tech giants in the fast-changing global entertainment market. Originally reported by The Hollywood Reporter.
Banijay CEO on scale
Banijay Entertainment CEO Marco Bassetti says the company needs to scale up to compete with Silicon Valley tech giants.
Banijay's $8.5 billion merger
Banijay merged with All3Media to create a $8.5 billion global production and distribution giant.
Global reach and content
The merger brings together 200 production companies across 25 territories producing shows like The Traitors and Survivor.
Scale strategy
Bassetti says buying companies with proven success is crucial to quickly entering new markets and scaling efficiently.
What it means
Banijay Entertainment CEO Marco Bassetti states that expanding to $8.5 billion scale is essential to rival tech giants in the fast-changing global entertainment market.
