From The Hollywood Reporter · Etan Vlessing · · 50s
Canadian TV Producers Discuss Global Localization Strategy
Canadian TV producers share how to make local stories resonate globally without losing cultural identity.
In brief
Canadian TV producers share how to make local stories resonate globally without losing cultural identity. Canadian TV shows can succeed internationally by balancing local authenticity with universal themes. Originally reported by The Hollywood Reporter.
Local Stories First
Canadian TV producers focus on creating shows with strong local appeal while ensuring international relevance.
“We lead with, is this show freaking good? Do we have IP that makes sense? The jewel is when you have something that has local appeal but speaks to international themes and relationships.”
Global Strategy Focus
Producers emphasize the importance of universal themes to attract international audiences without sacrificing local authenticity.
International Players
Companies like Fremantle and Amazon MGM Studios are adapting their Canadian production strategies for global markets.
Key to Success
The best shows blend local cultural elements with themes that resonate across borders.
Panel Discussion
At the Access Canada Summit, producers discussed how to balance local storytelling with global appeal.
What it means
Canadian TV shows can succeed internationally by balancing local authenticity with universal themes.
