From The Hollywood Reporter · Rick Porter · · 1m 20s
Disney+ Hulu Raise Prices to $21.49
Disney+ and Hulu increase monthly rates to $21.49 ad-free, nearly double bundling cost.
In brief
Disney+ and Hulu increase monthly rates to $21.49 ad-free, nearly double bundling cost. Disney+ and Hulu raise prices to $21.49 monthly for ad-free tiers, nearly twice the bundled price. Originally reported by The Hollywood Reporter.
Disney+ Hulu Price Hike
Disney is hiking the monthly price of Disney+ and Hulu individually, such that it will be almost twice as expensive to subscribe to each streamer versus bundling the two.
Ad-Free Tiers Increase
Disney+ and Hulu will each cost $21.49 per month, an increase of $2.50 (or 13 percent) from the previous rate.
Ad-Supported Tiers Rise
Ad-supported subscriptions are getting a more modest increase of 50 cents per month (4 percent) to $12.49 for each service.
Bundle Pricing Adjusted
The price of the ad-free Disney+/Hulu bundle is also going up by $2 per month to $21.99, with the ad-supported bundle increasing by 50 cents to $12.99.
Bundling Strategy
Disney’s pricing strategy has for several years encouraged people to bundle the two streamers, as people with those plans tend to be less likely to cancel.
Streaming Inflation
The Disney+ and Hulu price hikes are the fourth in as many years for the two. It’s also the latest example of streaming inflation, which since 2022 has risen about three times faster than the broader inflation rate.
The short version
Disney+ and Hulu raise prices to $21.49 monthly for ad-free tiers, nearly twice the bundled price.
