From The Hollywood Reporter · Rick Porter · · 1m 20s
Emmys Slip to 6.7 Million Viewers
The 78th Emmy Awards fell from last year, even as NBC beat its last turn hosting and Apple TV had a huge night.
In brief
The 78th Emmy Awards fell from last year, even as NBC beat its last turn hosting and Apple TV had a huge night. The Emmys are still below last year, but NBC improved on 2022 and the next big shift may be a move to Prime Video. Originally reported by The Hollywood Reporter.
Ratings slipped again
Early Nielsen numbers put the 78th Emmy Awards at 6.7 million viewers across NBC, Peacock and other platforms, down about 10 percent from last year’s early count.
“Early numbers for Monday’s telecast put the Emmys at 6.7 million viewers”
Finals may lift it
Last year’s show rose from 7.42 million in early ratings to 7.59 million in final same-day totals. A similar bump would put this year near the 2024 ABC telecast.
NBC improved on 2022
The show still beat the last NBC Emmys, which averaged 5.92 million viewers in 2022. About 6.2 million watched on NBC alone this time.
“The NBC-only audience for Monday’s show is about 6.2 million”
Hargitay hosted the night
Mariska Hargitay led the ceremony, which mixed highs and lows while the ratings story took shape around broadcast and streaming totals.
Apple TV dominated
Widow’s Bay won six awards during the telecast and 14 overall, a comedy-series record. Apple TV finished first among outlets with 28 Emmy wins.
“Widow’s Bay set a record for most Emmy wins by a comedy series in a single year”
A streamer may take over
This was the last Emmys under the current broadcast-network deal. The Television Academy is talking with Prime Video about moving the ceremony to Amazon’s streamer.
“every previous ceremony has aired on a broadcast outlet”
What matters most
The Emmys are still below last year, but NBC improved on 2022 and the next big shift may be a move to Prime Video.
