From The Hollywood Reporter · Alex Weprin · · 1m 10s
Jalen Brunson Launches Family Brand Management Firm
The Knicks star is starting a company to manage his business deals and represent other athletes and executives.
In brief
The Knicks star is starting a company to manage his business deals and represent other athletes and executives. Athletes are increasingly building their own management companies to control their brands and help others do the same. Originally reported by The Hollywood Reporter.
Brunson starts management company
The New York Knicks star is launching Thirty Third Management with his family to handle his off-court business and represent other clients.
A true family business
Brunson's mother Sandra is president, his sister Erica is director of client services. His high school friend Connor Cashaw handles business development.
Named after his draft position
The company is called Thirty Third Management in honor of Brunson being the 33rd pick in the 2018 NBA draft.
Beyond just athletes
The firm will represent pro and amateur athletes, corporate executives, entrepreneurs, and foundations on brand partnerships, philanthropy, and more.
Women's sports a priority
The company plans to make women's professional sports an initial focus, with Erica Brunson leading that effort.
Built on trust and family
Brunson says the venture lets him take ownership of his off-court business while building something that reflects his family's values.
“My family has been with me every step of the way, and everything we do is rooted in trust.”
The takeaway
Athletes are increasingly building their own management companies to control their brands and help others do the same.
