From The Hollywood Reporter · Alex Weprin · · 40s
Netflix Hires Mattel Executive for Products
Netflix appoints Mattel's Roberto Stanichi to lead consumer products and experiences.
In brief
Netflix appoints Mattel's Roberto Stanichi to lead consumer products and experiences. Netflix hired Roberto Stanichi, Mattel's president, chief marketing and brand officer, to head its consumer products and experiences division. Originally reported by The Hollywood Reporter.
Netflix Hires Mattel Executive
Netflix has hired Roberto Stanichi to become its new VP of consumer products and experiences.
Stanichi's Current Role
Stanichi is currently president, chief marketing and brand officer for Mattel, overseeing global brands like Barbie, Hot Wheels, Fisher-Price, and UNO.
Netflix's New Responsibilities
At Netflix, Stanichi will lead consumer products licensing, retail business, and Netflix House locations in Pennsylvania, Texas, and Las Vegas.
What to remember
Netflix hired Roberto Stanichi, Mattel's president, chief marketing and brand officer, to head its consumer products and experiences division.
