From The Hollywood Reporter · Alex Weprin · · 1m
NFL Media Rights Shift with Skydance and Netflix
NFL explores new media deals as Skydance and Netflix reshape game distribution.
In brief
NFL explores new media deals as Skydance and Netflix reshape game distribution. The NFL is planning to eventize games and partner with global platforms like Netflix and YouTube to expand international reach and create unique viewing experiences for future seasons. Originally reported by The Hollywood Reporter.
NFL Media Rights Strategy
The NFL is beginning to think about the future of its games as media changes accelerate.
“Three of our partners are going through fairly meaningful transactions or structural changes, which I’m sure they’re very focused on”
Media Partners in Transition
Fox, CBS, and NBC face structural shifts as their parent companies reorganize.
“Fox CEO Lachlan Murdoch said his company would do an early renegotiation with the NFL”
Skydance and Netflix Deals
Skydance and Netflix have signed deals for NFL games over the past few years.
“We’re always talking to our partners”
Eventized Games Strategy
The NFL plans to create eventized games to boost engagement and global reach.
“There’s really this gathering momentum about how we can further eventize some of the parts on our schedule”
Super Bowl LXI with Disney
Disney’s Super Bowl LXI features four alternative broadcasts including a Star Wars-themed altcast.
“Disney, as a partner, brings such a collection of breadth with the ownership of ESPN”
Future Media Partnerships
The NFL aims to deepen partnerships with global platforms to expand international viewership.
“As we start to get into it, what a global partner can do that can truly bring a global audience behind it”
The one thing
The NFL is planning to eventize games and partner with global platforms like Netflix and YouTube to expand international reach and create unique viewing experiences for future seasons.
