From The Hollywood Reporter · Erin Lassner · · 1m 10s
Olivia Jade's bold return in Reformation's college campaign
The sustainable brand launches a fall campaign featuring the content creator in a college-themed shoot that doesn't shy away from the irony.
In brief
The sustainable brand launches a fall campaign featuring the content creator in a college-themed shoot that doesn't shy away from the irony. Reformation is deliberately leaning into college imagery and messaging with Olivia Jade, making a bold statement about her public image. Originally reported by The Hollywood…
Reformation's bold college campaign
Sustainable fashion brand Reformation launched its fall campaign called Good Sport on September 16, featuring content creator Olivia Jade in college-themed imagery and styling.
Classroom imagery and blunt messaging
The campaign uses classroom-set imagery, back-to-school styling, and direct website copy that makes its college theme unmistakable and unapologetic.
The college crewneck centerpiece
A heather gray crewneck emblazoned with the word College serves as the campaign's focal point, making the theme impossible to miss.
Olivia Jade front and center
The content creator and daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli takes the lead role in the campaign.
A lesson in dressing for sport
Reformation's campaign description reads, We brought her back to campus for a lesson in dressing for sport, framing the collection as athletic-inspired styling.
“We brought her back to campus for a lesson in dressing for sport.”
The short version
Reformation is deliberately leaning into college imagery and messaging with Olivia Jade, making a bold statement about her public image.
