From The Hollywood Reporter · Erik Hayden · · 1m 40s
Santa Monica Film Office Launches
Santa Monica's new film office targets Hollywood's biggest productions with first-year success.
In brief
Santa Monica's new film office targets Hollywood's biggest productions with first-year success. Santa Monica's film office processed 235 permits in its first year, including 21 feature films and 24 TV projects, generating $1.6 million in location fees. Originally reported by The Hollywood Reporter.
Santa Monica Breaks From L.A.
Santa Monica launched its own film office after a year of separation from Los Angeles.
Paris Paramount Shoots There
Nancy Meyers' Paris Paramount filmed on Santa Monica's beaches and hotels for a week.
Budget Sticking Point
The project initially faced a budget ask of $130 million to $150 million with Netflix.
Film Office Strategy
Santa Monica aims to change its reputation as a difficult and expensive filming location.
Barbie's Pandemic Impact
Barbie filmed in Santa Monica during the pandemic, including in front of City Hall.
First Year Data
Santa Monica's film office processed 235 permits, including 21 feature films and 24 TV projects.
Location Fees Revenue
The film office generated $1.6 million in location fees during its first year.
Key Projects
Netflix's 13 Going on 30 and Apple TV's The Morning Show filmed scenes in Santa Monica.
Film Office Structure
Santa Monica's film office has a three-person team under Santa Monica Travel & Tourism.
Permit Process Change
Filmmakers now work with a single office instead of multiple city agencies.
Santa Monica's Challenge
Santa Monica faces challenges with pier construction and retail decline in its entertainment district.
Film Office Goals
Santa Monica aims to become a top filming destination for major productions.
The headline
Santa Monica's film office processed 235 permits in its first year, including 21 feature films and 24 TV projects, generating $1.6 million in location fees.
