From The Hollywood Reporter · James Hibberd · · 40s
Sony Plans Beatles Movie Release Strategy
Sony aims to release all four Beatles biopics simultaneously for cinema audiences.
In brief
Sony aims to release all four Beatles biopics simultaneously for cinema audiences. Sony Pictures and Sam Mendes plan to release their four Beatles biopics in the same month for cinema audiences. Originally reported by The Hollywood Reporter.
Sony and Sam Mendes
Sony Pictures and filmmaker Sam Mendes are considering innovative ideas for releasing four Beatles biopics together.
“We want people to be able to experience them in the cinema at the same time, during the same period”
Release Strategy
Mendes' producing partner Pippa Harris said they plan to release one film per week or one weekend followed by another within the same month.
Box Office Plan
Sony aims to combine the box office returns of all four films for a unified marketing strategy.
The key point
Sony Pictures and Sam Mendes plan to release their four Beatles biopics in the same month for cinema audiences.
