From The Hollywood Reporter · Alex Weprin · · 1m 10s
Trump White House Media Ecosystem
White House launches Trump TV to bypass traditional media.
In brief
White House launches Trump TV to bypass traditional media. President Trump created a media ecosystem including YouTube channels, influencer events, and cooking shows to control messaging. Originally reported by The Hollywood Reporter.
Trump TV Launch
President Trump launched Trump TV YouTube channel with a sizzle reel featuring classic TV shows.
“the essentials station”
Media Ban
President Trump banned CNN, MS NOW and Politico from White House, threatening others would follow.
Press Pool Suspension
Fox News, NBC News, CBS News and ABC News suspended TV press pool in response.
Influencer Events
Pentagon hosted Jake and Logan Paul addressing troops, with other officials hosting influencers.
Million Dollar Pitch
Small Business Administration hosted Million Dollar Pitch competition with Dean Cain, Nicki Minaj and Grant Cardone.
Road Trip Series
Department of Transportation launched The Great American Road Trip with Secretary Sean Duffy.
Media Veterans
Administration staffed with media veterans including former Fox News hosts and Dr. Mehmet Oz.
Cooking Show
HHS Secretary Robert F. Kennedy launched The Real Food Show cooking show and podcast.
Future Implications
Trump TV may fizzle but future presidents will likely use similar media ecosystems.
The headline
President Trump created a media ecosystem including YouTube channels, influencer events, and cooking shows to control messaging.
