From The Hollywood Reporter · Alex Weprin · · 1m 10s
YouTube Extends Coachella Streaming Deal to 2030
YouTube secures exclusive Coachella streaming rights through 2030.
In brief
YouTube secures exclusive Coachella streaming rights through 2030. YouTube has extended its exclusive streaming rights for Coachella through 2030, becoming the festival's primary digital platform for global audiences. Originally reported by The Hollywood Reporter.
YouTube and Goldenvoice Extend Deal
YouTube announced a new deal with Goldenvoice to stream Coachella Valley Music and Arts Festival exclusively through 2030.
YouTube CEO Neal Mohan Announces Deal
YouTube CEO Neal Mohan revealed the deal during its Made On YouTube event in New York City Wednesday morning.
Coachella Streams on YouTube for 15 Years
The next Coachella in April 2027 will mark YouTube's 15th year streaming the festival, which has become one of its key content pieces.
YouTube Adds New Streaming Features
YouTube has expanded coverage of both weekends and added functionality like multiview for Coachella streaming.
Artists View Coachella as Brand Opportunity
Artists like Karol G spend three times their set fee viewing Coachella as a brand-building exercise for global audiences.
Artist Agents See Strategic Value
UTA agent JBeau Lewis says artists must determine the value of Coachella for their brand and global reach.
“Every artist and their team has to determine what the value is for themselves”
The key point
YouTube has extended its exclusive streaming rights for Coachella through 2030, becoming the festival's primary digital platform for global audiences.
