From The Hollywood Reporter · Scott Roxborough · · 40s
YouTube Wants TV to Love It
YouTube aims to work with traditional TV, not replace it, at Mipcom.
In brief
YouTube aims to work with traditional TV, not replace it, at Mipcom. YouTube wants to collaborate with legacy TV instead of replacing it after being the world's largest TV distributor. Originally reported by The Hollywood Reporter.
YouTube VP Pedro Pina
YouTube, the world's largest television distributor and globe's biggest media company, wants the industry to love it, not fear it.
Mipcom Session in Cannes
At a Mipcom session in Cannes on Monday, YouTube VP Pedro Pina took the pitch to the TV trade's home turf.
YouTube and TV Collaboration
YouTube wants to work with, not replace, traditional TV, joining RTL Deutschland CEO Stephan Schmitter in the pitch.
The takeaway
YouTube wants to collaborate with legacy TV instead of replacing it after being the world's largest TV distributor.
