From The Independent · · 1m 40s
Your supermarket choice hints at how you vote
A new poll from More in Common reveals which political parties shoppers at Britain's major supermarkets are most likely to support.
In brief
A new poll from More in Common reveals which political parties shoppers at Britain's major supermarkets are most likely to support. More in Common polling shows Labour leads among shoppers at Tesco, Asda, Waitrose and Aldi, while Conservatives lead at Sainsbury's and M&S, and Reform UK tops at Lidl and Morrisons…
Supermarket choice reveals voting patterns
Researchers from More in Common have revealed which political parties shoppers at Britain's major supermarkets are most likely to support, with some surprising results.
Labour leads at four major chains
Shoppers at Tesco, Asda, Waitrose and Aldi are all most likely to be Labour voters. This reflects a broad support base, with Waitrose the most expensive supermarket and Aldi the least.
Aldi shoppers show divided politics
Restore Britain, Rupert Lowe's party, has marked support amongst Aldi shoppers at twelve points compared to the national average of seven. With Restore also at twenty-one points, Aldi shoppers may be Britain's most divided.
Conservatives lead at pricier stores
The Conservatives lead at Sainsbury's and M&S, both ranking as generally more expensive supermarkets. Reform UK ranks top for shoppers at Lidl and Morrisons.
Labour ahead as Reform slips back
Recent polling puts Labour ahead over the past few months, recording its highest ratings since the two thousand twenty-four general election. Reform has dipped to second place, having been first by some margin since March two thousand twenty-five.
Burnham signals voting system change
Speaking at Labour's conference, Prime Minister Andy Burnham said the party will seek to change the voting system if it wins the next general election, marking a historic change to British politics if passed.
The main idea
More in Common polling shows Labour leads among shoppers at Tesco, Asda, Waitrose and Aldi, while Conservatives lead at Sainsbury's and M&S, and Reform UK tops at Lidl and Morrisons.
