From The Japan Times · No Author · · 1m 10s
Fuji Media and SBI form 50-50 media venture
Fuji Media Holdings and SBI Holdings will launch a 50-50 joint venture for media and content production in January 2027.
In brief
Fuji Media Holdings and SBI Holdings will launch a 50-50 joint venture for media and content production in January 2027. Fuji Media Holdings and SBI Holdings will create a 50-50 joint venture focused on media and content production starting January 2027. Originally reported by The Japan Times.
Joint venture announcement
Fuji Media Holdings and SBI Holdings announced a 50-50 joint venture for media and content production starting January 2027.
Real media focus
The venture will develop projects centered on real media, where businesses build continuous customer relationships through live events.
SBI President statement
SBI President Yoshitaka Kitao said, 'It is necessary to establish a system to continuously produce intellectual property.'
“It is necessary to establish a system to continuously produce intellectual property”
New content projects
The companies will launch auditions under a project led by producer and lyricist Yasushi Akimoto to develop new content and creators.
Content funding model
Fuji Media will invest in a ¥100 billion SBI fund focused on the content industry, and the two companies will select investment targets together.
Previous talks
SBI and Fuji Media began talks on the alliance in June 2026, aiming to form the joint venture by January 2027.
At a glance
Fuji Media Holdings and SBI Holdings will create a 50-50 joint venture focused on media and content production starting January 2027.
