Japan tourist spending rises despite drop in visitor arrivals

Japan's tourist spending grew 3.2% in Q3 despite 4.8% fewer foreign visitors.

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Oct 21, 2026

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Japan tourist spending rises despite drop in visitor arrivals

Japan's tourist spending grew 3.2% in Q3 despite 4.8% fewer foreign visitors.

In brief

Japan's tourist spending grew 3.2% in Q3 despite 4.8% fewer foreign visitors. Japan's foreign tourist spending rose 3.2% in Q3 as visitor numbers fell 4.8%. Originally reported by The Japan Times.

Tourist spending rises

Tourists cross the Shibuya Crossing in Tokyo on Oct. 12. | REUTERS

Foreign visitor spending in Japan rose 3.2% to ¥2.21 trillion ($13.9 billion) in Q3.

Visitor arrivals fall

Visitor arrivals dropped 4.8% in Q3 despite spending growth.

China arrivals decline sharply

Chinese visitors fell 44.5% to 430,800 in September, down 55.5% year-on-year.

China spending drops

China spending drops

Visitors from China spent ¥358.3 billion, down 39.8% from previous year.

Spending per visitor rises

Expenditure per visitor increased 6.1% to ¥233,677 excluding cruise passengers.

Taiwan overtakes China

Taiwan became largest source of spending with ¥381.8 billion, up 26.2%.

South Korea arrivals rise

South Korea arrivals rise

South Korean visitors to Japan increased 25.6% to 842,300 in September.

Japanese travelers abroad grow

Japanese nationals traveling overseas rose 6.3% to 1.48 million in September.

The one thing

Japan's foreign tourist spending rose 3.2% in Q3 as visitor numbers fell 4.8%.

Read the original on The Japan Times

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