From The Motley Fool · David Kretzmann · · 40s
Sprouts Sales Drop
Sprouts Farmers Market sales fall as stores shrink faster than expected.
In brief
Sprouts Farmers Market sales fall as stores shrink faster than expected. Sprouts Farmers Market's fourth-quarter comparable store sales are projected to drop 2-4% after a 0.9% decline in the third quarter, with shares falling 19% in trading. Originally reported by The Motley Fool.
Sales Drop
Sprouts Farmers Market expects fourth-quarter comparable store sales to drop 2% to 4% after a 0.9% decline in the third quarter.
Stock Reaction
Shares fell about 19% in regular trading Thursday morning following the earnings report.
Price Strategy
Management plans to spend margin on lower prices to win shoppers back as new stores supply all growth.
What matters most
Sprouts Farmers Market's fourth-quarter comparable store sales are projected to drop 2-4% after a 0.9% decline in the third quarter, with shares falling 19% in trading.
