From The Next Web · Ishan Pandey · · 2m
Real is the new attractive in online dating
A Harris Poll survey finds 81% of singles would use dating apps more if profiles were verified as real people, as catfishing and AI fakes turn swiping into a guessing game.
In brief
A Harris Poll survey finds 81% of singles would use dating apps more if profiles were verified as real people, as catfishing and AI fakes turn swiping into a guessing game. Eighty-one percent of singles would use dating apps more if every profile were confirmed as a real person, according to Harris Poll research for…
The real question in dating now
As millions celebrate Singles Day on November eleven, online daters are asking a new question: are you even real? Trust has become the most important factor in dating apps.
“are you even real?”
The scale of the trust problem
A Harris Poll survey for World found that seventy-four percent of online daters have suspected a match was not real. Catfishing, AI-generated profiles, bots and romance scams have turned swiping into a guessing game.
What singles say about fake profiles
Fifty-seven percent say fake or deceptive profiles are among the biggest problems on dating apps today.
Being real now outranks looks
Forty-six percent would be more likely to meet in person sooner if they knew their match was real. For a growing number of singles, authenticity is the new chemistry.
“authenticity is the new chemistry”
What singles want from dating apps
Eighty-one percent would be more likely to use a dating app if every profile were confirmed as belonging to a real person.
How World's Proof of Human works
World ID uses an Orb, a spherical verification device, to confirm someone is a unique, living human through images of eyes and face.The process takes about two minutes and requires no name, email or gender.
Tinder and Match Group move forward
World first partnered with Match Group, parent company of Tinder, on a World ID pilot in Japan in twenty twenty-five. In April twenty twenty-six, the partnership expanded to the United States.
Verification comes to Tinder profiles
Tinder users who verify with World ID can display a human badge on their profile, signaling to potential matches that a verified, real person is behind it. Verification is optional.
The bottom line
Eighty-one percent of singles would use dating apps more if every profile were confirmed as a real person, according to Harris Poll research for World, as trust becomes the biggest concern in online dating.
