From The Next Web · Darius Popa · · 1m
Robert Downey Jr. joins Snap's SPECS as honorary customer chief
The actor becomes honorary chief customer experience officer for Snap's augmented reality glasses, launching a series of episodes to demonstrate the technology.
In brief
The actor becomes honorary chief customer experience officer for Snap's augmented reality glasses, launching a series of episodes to demonstrate the technology. Robert Downey Jr. joined Snap's SPECS augmented reality glasses as honorary chief customer experience officer to develop content and showcase the technology's…
Downey Jr. joins Snap's AR glasses venture
Robert Downey Jr. has become honorary chief customer experience officer for SPECS, Snap's augmented reality glasses business. His role is to demonstrate what the see-through glasses can do.
“Having tested practically every wearable tech that's come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on SPECS within 40 seconds.”
Downey Jr.'s first project: episode series
His first project is a series of short episodes testing the glasses across workspaces, golf, watching shows and learning artistic skills. Episodes appear on the SPECS website and YouTube.
Episodes debut during major sports broadcasts
The partnership makes its broadcast debut during the New York Knicks versus Philadelphia seventy-six ers tip-off game. Another episode airs during Game one of the World Series on Friday, October twenty-third.
The bottom line
Robert Downey Jr. joined Snap's SPECS augmented reality glasses as honorary chief customer experience officer to develop content and showcase the technology's capabilities.
