From The Real Deal · Jake Indursky · · 1m
Compass AI home search bots gain traction
Compass.com's AI agents now dominate home searches as buyers turn to bots for listings.
In brief
Compass.com's AI agents now dominate home searches as buyers turn to bots for listings. Compass.com's AI agents are increasingly used by home buyers to find listings, bypassing traditional portals like Zillow. Originally reported by The Real Deal.
Reffkin highlights AI home search growth
Reffkin said Compass.com is becoming the preferred platform for AI agents accessing home listings.
“Instinct and Muse are just fantastic”
AI agents target Compass listings
Users asking for Brooklyn Heights homes often find Compass listings through AI agents.
“If you go in and you say, Hey, I live in Brooklyn Heights, let me know whenever there’s a new listing that comes up, we’re starting to see that it’s more often than not bringing you to one of our listings”
Compass vs Zillow traffic growth
Compass reported over 50% traffic growth while Zillow maintained 215 unique monthly users.
AI agents bypass traditional portals
Compass's data architecture is optimized for AI agents to skip Zillow and go directly to brokerage websites.
“We believe these tools will care about providing genuine utility to the consumer, and that means going to the source of the data, to the listing agent, to the listing brokerage, to the listing website, where they can find the best data”
Open Real Estate initiative
A consortium of brokerages is building Open Real Estate to give brokerages more control over listings.
“a national real estate listing service that will return the power back to the creator of the listing”
Compass supports Open Real Estate
Reffkin expressed openness to joining Open Real Estate as a national real estate listing service.
“We’re looking forward to seeing if there’s a way for us to be involved”
What it means
Compass.com's AI agents are increasingly used by home buyers to find listings, bypassing traditional portals like Zillow.
