From The Real Deal · Jake Indursky · · 1m
StreetEasy Launches Pre-Marketing Tools
StreetEasy introduces pre-marketing tools to compete with Compass in NYC home sales.
In brief
StreetEasy introduces pre-marketing tools to compete with Compass in NYC home sales. StreetEasy launches pre-marketing tools to let NYC agents market homes before listing on the platform, challenging Compass's market control. Originally reported by The Real Deal.
StreetEasy launches pre-marketing tools
StreetEasy, the Zillow-owned home search platform, is launching two offerings to let sellers pre-market homes.
Competition with Compass intensifies
StreetEasy and Zillow are directly challenging Compass over how listings can be marketed after a year-long legal battle.
StreetEasy Preview program details
StreetEasy Preview lets listings appear for up to 14 days without accruing days on market or price drops.
StreetEasy Coming Soon program
StreetEasy Coming Soon still accrues days on market and shows price drops but allows direct buyer contact.
StreetEasy's market strategy
StreetEasy aims to prove premarketing doesn't require brokerage-specific tools by letting any NYC agent build demand early.
Compass response
Compass did not respond to a request for comment on StreetEasy's new pre-marketing tools.
Here's the gist
StreetEasy launches pre-marketing tools to let NYC agents market homes before listing on the platform, challenging Compass's market control.
