Ballhalla's origin

The Valkyries' nickname Ballhalla was almost an afterthought during branding decisions.

“We were so entrenched in everything else that we were like, 'Oh, interesting, okay,' and we just kept moving on”

Ballhalla's significance

Ballhalla is now the Valkyries' feared Finals fortress with 18,064 sellouts.

Fan community

Season-ticket holders describe Ballhalla as a safe place where everyone smiles and welcomes each other.

“We just love it because we feel included at all times”

Playoff atmosphere

The Valkyries have sold out every home game with fans acting as a sixth player.

“For us, this is our safe place. This is where we love to be.”

Game-day experience

The Valkyries engineered a unique game-day experience with DJs, rap songs, and dance teams.

“It’s a little scrappy, it’s innovative, it’s aggressive.”

Chase Center impact

The Valkyries' home court has become the WNBA's most distinctive atmosphere with 18,064 sellouts.

Playoff success

The Valkyries are 5-0 at home in the postseason and three wins from a championship.

“We’re prepping for a great game plan”

Community growth

The Valkyries' community has grown with fans wearing violet and creating local traditions.

“It’s freaking awesome”

Social media growth

The Valkyries saw a 15% increase in social media followers since late September.

Global reach

The Valkyries sold merchandise in all 50 states and 70 countries within 60 days of branding.

Future plans

The Valkyries aim to inspire other teams to create their own unique fan experiences.

“It’s very Bay Area and very much who we are”

Next steps

The Valkyries face Game 2 of the WNBA Finals on Monday with their community growing.