From The San Francisco Standard · · 1m 10s
French vintage store opens in SF
Elsie Green, a French vintage shop, opens downtown SF via city's Vacant to Vibrant program.
In brief
Elsie Green, a French vintage shop, opens downtown SF via city's Vacant to Vibrant program. Elsie Green opens a French vintage store in downtown San Francisco using the city's Vacant to Vibrant program to fill vacant retail spaces. Originally reported by The San Francisco Standard.
French vintage shop opens
Elsie Green, a French vintage and made-to-order furniture shop, opens at One Embarcadero Center in downtown San Francisco on Oct. 17.
“It’s so exciting, a lot of those fresh items will go directly into the city store”
Vacant to Vibrant program
SF New Deal’s Vacant to Vibrant program helps landlords and small businesses fill vacant downtown storefronts with funding and permitting assistance.
“It takes the fear out of taking the leap of opening a store”
Laurie Cain Furber
Laurie Cain Furber filled a 20-foot shipping container with vintage items from France before opening her shop in SF.
“We’ll have everything you need for entertaining”
BXP partnership
BXP, San Francisco’s largest office landlord, has partnered with Vacant to Vibrant tenants including Devil’s Teeth Bakery and Whack Donuts.
“BXP has said that it cares more about energizing the area for its corporate tenants”
Program success
Since 2023, Vacant to Vibrant has helped over 30 small businesses open in downtown San Francisco, with 23 currently operating and 10 signed long-term leases.
“rents are changing, and the available spaces are changing”
French kitchen aesthetic
Elsie Green aims to sell French kitchen-style products for hosting a tr è s chic dinner party, including hand-dyed napkins and midcentury modern furniture.
“Concord feels like mars when you’re living in marin”
The key point
Elsie Green opens a French vintage store in downtown San Francisco using the city's Vacant to Vibrant program to fill vacant retail spaces.
