From The Straits Times · · 1m 20s
Hermes Birkin's resale value drops
Hermes Birkin bags lose resale appeal as supply rises.
In brief
Hermes Birkin bags lose resale appeal as supply rises. Hermes Birkin bags' resale value fell over US$6,000 from 2022 peak due to increased supply and softer demand. Originally reported by The Straits Times.
Resale value drops
The resale value of unworn Birkins sold as second-hand online has dropped by more than US$6,000 from its 2022 peak.
Resellers report softer demand
Six resellers said resale prices fell over the past year as more handbags became available, while five reported softer demand.
Birkin's scarcity drove success
Hermes' Birkin bags have been central to its success, with group annual sales tripling to €16 billion between 2015 and 2:025.
Resale platforms expand
Platforms like Vestiaire Collective and The RealReal have made it easier to resell Birkins, increasing supply in the second-hand market.
Hermes production expands
Hermes has gradually expanded production, opening one workshop per year on average, while resellers report softer demand.
Resale prices fall
The price for an unworn black Birkin 25 bag has fallen by around £4,000 since 2022, to around £24,000.
Hermes shares drop
Hermes shares have lost nearly 40% of their market value in 2026, making the brand one of the worst performers among listed luxury companies.
Hermes faces pressure
UBS analysts downgraded Hermes shares to 'sell', saying growing secondary-market supply could weaken the brand's scarcity-driven business model.
At a glance
Hermes Birkin bags' resale value fell over US$6,000 from 2022 peak due to increased supply and softer demand.
