From The Straits Times · · 50s
Meta Bans TikTok Ads in US and 6 Countries
Meta immediately bans TikTok ads on Facebook and Instagram in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam.
In brief
Meta immediately bans TikTok ads on Facebook and Instagram in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam. Meta has banned ByteDance ads on its platforms in the US and six other countries to prevent user diversion from its apps. Originally reported by The Straits Times.
Meta bans TikTok ads
Meta has banned ByteDance ads on Facebook and Instagram in the US and several other countries.
“We don’t have to run ads from a competitor whose goal is to pull people off our apps”
Immediate ban in 7 countries
The ban takes effect immediately in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam.
Third-party links affected
The ban extends to third-party advertisers running campaigns that link to TikTok and other ByteDance properties.
Meta's reasoning
Meta said declining promotional services to a competitor is a normal business practice across industries.
“We will continue to compete on product quality and user experience”
What to remember
Meta has banned ByteDance ads on its platforms in the US and six other countries to prevent user diversion from its apps.
