From The Verge · Jess Weatherbed · · 1m 30s
Apple opens first live music venue in London
Apple Music Hall, a 600-capacity performance space beneath Battersea Power Station, launches September 28th with state-of-the-art recording and broadcast capabilities.
In brief
Apple Music Hall, a 600-capacity performance space beneath Battersea Power Station, launches September 28th with state-of-the-art recording and broadcast capabilities. Apple is expanding beyond streaming into live music production with a dedicated venue designed for intimate performances that can be professionally…
Apple opens music hall in London
Apple Music Hall, a 600-capacity venue beneath Battersea Power Station, opens September 28th as the company's first dedicated live music space.
Intimate stage meets production value
The 600-seat space features a 38-foot-wide reconfigurable stage, 48-speaker spatial sound system, and hardwiring for 16+ broadcast cameras to balance artist intimacy with professional production.
“designed intentionally to close the gap between intimacy and production value”
Full production facility behind stage
Two dedicated recording and mixing studios sit behind the stage, allowing Apple Music Hall to operate as a complete production facility for live performances and broadcasts.
Apple Music radio moves to Battersea
All London-based Apple Music radio hosts and shows will now broadcast from the new Battersea facility, consolidating the company's music operations in one location.
Apple returns to live music in London
Apple Music Hall marks the company's return to London's music scene after running the iTunes Music Festival for a decade before canceling it in 2017.
Battersea's music legacy continues
The decommissioned Art Deco power station, which reopened in 2022, is famous for appearing on Pink Floyd's Animals album cover, adding historic music credibility to the new venue.
The one thing
Apple is expanding beyond streaming into live music production with a dedicated venue designed for intimate performances that can be professionally recorded and globally livestreamed.
