From The Verge · Andrew Liszewski · · 1m 10s
Bose buys Skullcandy to reach younger audiences
Bose acquires Skullcandy to expand its audio technology reach beyond frequent travelers to younger, board sports-focused consumers.
In brief
Bose acquires Skullcandy to expand its audio technology reach beyond frequent travelers to younger, board sports-focused consumers. Bose acquired Skullcandy to expand its audio technology to younger consumers and board sports athletes where it has less market presence. Originally reported by The Verge.
Bose acquires Skullcandy
Bose announced today it has acquired Skullcandy, a competitor in consumer audio. Skullcandy will remain a separate brand based in Park City, Utah.
Skullcandy gets Bose technology
Skullcandy recently partnered with Bose to bring its audio technologies to products like the Crusher ten eighty ANC headphones and Method three sixty ANC earbuds.
Why Bose wants Skullcandy
Skullcandy's distinct designs and longstanding relationships with board sports athletes will help Bose reach consumers where it has less presence today, beyond frequent travelers.
Bose's expansion strategy
Bose CEO Lila Snyder said the company is expanding how it reaches people through technology partnerships and a growing portfolio of brands, not only Bose products.
“we're expanding how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands”
Part of Bose's acquisition spree
In twenty twenty-four, Bose acquired McIntosh and Sonus faber. This year it acquired StreamUnlimited Engineering and Firelight Technologies, and created Bose Studios and Bose Records.
What matters most
Bose acquired Skullcandy to expand its audio technology to younger consumers and board sports athletes where it has less market presence.
